https://www.bumpercarroll.com/contact daily 0.75 2023-03-08 https://www.bumpercarroll.com/about daily 0.75 2026-01-26 https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/afdf2b86-022e-41e2-94e9-fade23efc841/BumperCarroll-5072-Edit.jpg About - because this creative & Experience isn’t going to direct itself. Everything I produce — digital experiences, D2C advertising, B2B marketing, internal comms messaging, live events content, learning programming — has a creative element that needs direction. And when called upon, I have indeed directed that creative. Whether it’s as a writer-performer, a design leader, or a digital-social marketer, my mission is to give people the nudge they need to embrace a new perspective and take bold action. Check out my resume below and let’s talk about how we can collaborate to create that kind of impact. (I also do voiceover!) https://www.bumpercarroll.com/theclassics daily 1.0 2026-01-29 https://www.bumpercarroll.com/theclassics/rbs monthly 0.5 2020-08-04 https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596479600104-VZPU5WQUU0QSLBNP3BS6/RBS_Gossip1.png The Classics - Real Biz Shorts https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596480845096-YHTD1XDU8XXCINEBP9ZL/RBS_Alert_Monsters.png The Classics - Real Biz Shorts https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596479526976-FVAH979OFF2AI97GVPAU/RBS_Alert.png The Classics - Real Biz Shorts https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596480982991-8MLG09UFOU8RVCHSIL04/RBS_Gossip2.png The Classics - Real Biz Shorts https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596481033042-OO5KLW4QUPEESIWNNUWJ/RBS_Trail.png The Classics - Real Biz Shorts https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596491364425-254CRIGTLD92RDXLVZBS/RBS_Servers.png The Classics - Real Biz Shorts https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596480350125-YJ1BSLXITUNSGKBR5U0W/AR2A0003.jpg The Classics - Real Biz Shorts - REAL BIZ SHORTS Cold, hard facts. Concepting through post-production for Second City Works’ Real Biz Shorts Ethics + Compliance library, including a series of 16 animated shorts completed remotely during the COVID-19 production moratorium. Fun fact! I directed and edited the animation voiceover from my attic before sending out for mix. Full disclosure: I also did some of the editing from my living room. * - Because Real Biz Shorts is a licensed content library, I am only sharing videos here that are available to the general public. https://www.bumpercarroll.com/theclassics/lavazza monthly 0.5 2020-08-04 https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596475386331-KNCE0R8T4ANISNHGDF6B/Lavazza_Live.jpg The Classics - Lavazza https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596475173273-LM2W3T6N5EVYX7IBV9N3/Lavazza_Xmas.jpg The Classics - Lavazza https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596475107017-ZNJCPX6GTCUBH8DBT79O/Lavazza_SD.jpg The Classics - Lavazza https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596474295802-G4NTY5H869KOGGU819G3/Lavazza_Header2.png The Classics - Lavazza - Lavazza Cold, hard facts. Amplified brand awareness in emerging markets by repositioning core products as representative of an esteemed family legacy and a venerated Italian coffee standard – North America Social AOR. Fun fact! I had the best cappucino of my life at Lavazza’s NYC office. Like, the guy made it in the galley kitchen and it was insane. https://www.bumpercarroll.com/theclassics/lenovo monthly 0.5 2023-03-07 https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596418690974-JJDUOD2RDFD6T0ZS0CXB/Lenovo_KV_Vibe-C2_Vert_Brand.jpg The Classics - Lenovo https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596418839596-PT0DKPZGDC967JF0VVP4/KV_Vibe-K6-NOTE_Horz_Brand_TG_v2a.jpg The Classics - Lenovo https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596419829265-7W3PEQ5TK7O4B9BSBMG0/Lenovo_KV_Vibe-A_Vert.jpg The Classics - Lenovo https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596419350536-1C9M0RTDN9ONQH4Q87AU/Lenovo_YI_Splash The Classics - Lenovo - lenovo Cold, hard facts. Drove increased consideration for the Yoga and Vibe products in the global market by shifting to more relevant lifestyle focus in digital content and social engagement – print, OOH, digital, influencer and POS. Fun fact! The Vibe C2 key visual inspired me to get a longboard that is definitely not gathering dust on my porch. https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596422334069-QOJJ2XH9TCJC20NPCY2J/LNV+GEN+E14202_Tumblr_09.15_YouInspired_v3_0000_home.jpg The Classics - Lenovo https://www.bumpercarroll.com/theclassics/secondcitycreates monthly 0.5 2020-08-09 https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596464917972-BP81F58EBA51RT8TWAOZ/Potbelly_Turducken2.png The Classics - Turduckens, Texting + Trust - TURDUCKENS, TEXTING + TRUST Cold, hard facts. Boosted Potbelly’s LTO Turducken sandwich. Raised teen awareness about distracted driving for Chevy. Elevated the Second City Works brand with pithy digital-social ads. Fun fact! That’s a real talking turducken we found at the Montrose Point Bird Sanctuary. https://www.bumpercarroll.com/theclassics/www monthly 0.5 2026-01-29 https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596485093043-T9J10768PDYB01F43GFR/GWL_Savings.png The Classics - Wolves, Walk-Ups + Work https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596486139550-Q5EKYYRWK1MXWBSAZMQY/Whirlpool_CCP.png The Classics - Wolves, Walk-Ups + Work https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596486816708-51EDTNDVG06DEMGDDZZ2/Walgreens_Wendy.png The Classics - Wolves, Walk-Ups + Work https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596484841025-6M8XZ40TAMTJRLNR2B2E/GWL_Sad.png The Classics - Wolves, Walk-Ups + Work https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596486140319-29PDD4HM613NP8Q3RKA0/Whirlpool_MLV.png The Classics - Wolves, Walk-Ups + Work https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596486817333-7KRW6XLG7FZH2QVYXYXP/Walgreens_Calvin.png The Classics - Wolves, Walk-Ups + Work https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596485091627-B2EM7WCUFUTQBBFGPQG3/GWL_Wrap.png The Classics - Wolves, Walk-Ups + Work https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596486139824-NS4VF23A5AI3RM9VA5AQ/Whirlpool_Symbols.png The Classics - Wolves, Walk-Ups + Work https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596486816936-DSJ2VGRN05OT8JQNOWEX/Walgreens_Atra.png The Classics - Wolves, Walk-Ups + Work https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596484986254-0E8SK0X3ZNWF3GEXRUK6/GWL_Header.jpg The Classics - Wolves, Walk-Ups + Work - wolves, walk-ups + wORK Cold, hard facts. Educated Great Wolf Lodge employees on the guest experience via a fictional YouTube influencer family’s visit. Helped Walgreens staff understand the benefit of their innovative pharmacy program “Save A Trip.” Gave Whirlpool employees the details on performance evaluation. Fun fact! Visited three GWL locations. Only Concord, NC has slides where you can race each other, because NASCAR. * - Because these are proprietary internal communications and learning programs, I am only sharing images here and not the video assets. https://www.bumpercarroll.com/theclassics/hp monthly 0.5 2020-08-04 https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596465930025-SKMF1M2KDZRLUGBCPOC3/HP_Sprocket_Craft.jpg The Classics - HP https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596465952694-V6HUWN0R3UL00Q35VZRA/HP_Sprocket_Suite.jpg The Classics - HP https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596465973639-EC6ID5SHUK1X9ZRCERC2/HP_Sprocket_Beach.jpg The Classics - HP https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596465233920-HABWV1IPJWU55TBJQF1G/HP_Sprocket_BlackWhite.png The Classics - HP - HP Cold, hard facts. Launched portable, Bluetooth-enabled Sprocket printer, partnering with client to define social strategy and engagement around moments, memories and makers. Also amplified key products like the music-enabled Amp printer, and category features like cartridge-less printing. Fun fact! I still have no idea how the magician does that card flip thing. None whatsoever. https://www.bumpercarroll.com/theclassics/carefirst monthly 0.5 2020-08-04 https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596483568396-Z53MDZWJ9P2NZBIFD62C/CareFirst_FruitInst.jpg The Classics - CareFirst https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596483803596-W9IG37TITU87AQFK48XU/FRNZY_FB_02_MotivationMaker.jpg The Classics - CareFirst https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596482640150-MO1XMFNO06G18CHN8VCG/FRNZY_FB_05_FruitForager.jpg The Classics - CareFirst https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596483830811-SSSR8W9FLJKLKJ4TGWV2/FRNZY_FB_06_LogicLegend.jpg The Classics - CareFirst https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596483568413-27AQEIQEKGLDE475984D/CareFirst_FruitMessage.jpg The Classics - CareFirst https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596483853392-ZJPOMT56DC5EFKOPMIVC/FRNZY_FB_07_StraightShooter.jpg The Classics - CareFirst https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596481670969-KDOK3M0V1YDZR3UHPE6M/CareFirst_FRNZY_FB_01_Wellness.jpg The Classics - CareFirst - CAREFIRST Cold, hard facts. Developed a content strategy that leveraged shared audience experience, raising brand awareness and engagement among the Millennial cohort via a mobile game app (FRNZY), digital video content and social media programming. Fun fact! I still have the high score on FRNZY. If by “high” we’re talking “middling at best.” https://www.bumpercarroll.com/theclassics/irc monthly 0.5 2020-08-09 https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596471344487-YCUNI825R1ZHAKYZV2D0/IRC_CheatSheetCover.png The Classics - Improvising Radical Candor https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596471411727-UWQ8IHV1PZKJNTAQSDCB/IRC_DAGMeme.png The Classics - Improvising Radical Candor https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596473585178-2JHAN6RAYL5S8MJAW5GY/IRC_PlaybookHeader.jpg The Classics - Improvising Radical Candor https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596474155540-4YWZSQQCKE9AODUNFDS9/IRC_Instruction.png The Classics - Improvising Radical Candor https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596469771425-M32HVDSTGD8G4JWF632R/IRC_Cast2.png The Classics - Improvising Radical Candor - Improvising radical candor Cold, hard facts. With Second City Works, brought Kim Scott’s bestselling business book “Radical Candor” to life by creating a five-episode, 50-minute digital series featuring David Alan Grier, Jean Villepique and Ithamar Enriquez. The content was the anchor in a comprehensive digital learning program designed to help businesses transform their cultures to become more direct, transparent and empathetic. Fun fact! DAG (yep, it’s like that) and Ithamar both guested on Netflix’s “A Series of Unfortunate Events,” which is one of the most beautifully art directed things you’ll ever see. * Because IRC is a licensed product, I am only sharing video content here that is available to the general public. https://www.bumpercarroll.com/theclassics/isaca monthly 0.5 2020-08-09 https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596489851976-XPMKL6Z0OWHVMNLNLPO6/ISACA_Site.png The Classics - ISACA https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596488997366-V2QCCEBTE70XJ9C5NSV9/ISACA_Pin.png The Classics - ISACA - ISACA Cold, hard facts. Increased relevance by repositioning and rebranding to reflect shift from association trainer and certifier to global industry thought leader – platform redesign, brand refresh and new product launch. Fun fact! Went to a global Board of Directors meeting to work on an important internal comms project. It was on Mykonos. I repeat: the meeting was on Mykonos. https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596490804029-IRQWE93X3IOESXX62W53/TempA_Home_Desktop_1a_MenuClosed_040115.jpg The Classics - ISACA https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1596490560962-CVWZAMO9TN46NIOCRHZC/COBIT5_LandingPage_040814_jp1.jpg The Classics - ISACA https://www.bumpercarroll.com/theclassics/scw-branding-rebranding monthly 0.5 2020-08-14 https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597424680838-095IH8MDDEO3W77SJSR4/SCW_SlideDeck_Cover.png The Classics - SCW Branding + Rebranding https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597433500380-0U1ZMRV37TD6HDHJ9HRA/SCW_RBS_Sets.png The Classics - SCW Branding + Rebranding https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597433861773-91RRVKJMKOQNJ7I3AZVU/SCW_Brandstage_Cover.png The Classics - SCW Branding + Rebranding https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597420804246-4KQA04HAUAWPF9J5Z24X/SCW_HowTo_Shapes.png The Classics - SCW Branding + Rebranding https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597424912410-RMNQ2P5F6CG226MFWVLM/RBS_Cover.png The Classics - SCW Branding + Rebranding https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597433894740-ORE0R5D2D1CAAO66C5FA/SCW_Brandstage_Collateral.png The Classics - SCW Branding + Rebranding https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597420491425-DO0WAHPQ21HYE7ETGJBI/SCW_HowTo.png The Classics - SCW Branding + Rebranding https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597421000991-U67U4EANHNLUQCEBEM7I/Brandstage_Playbook.png The Classics - SCW Branding + Rebranding https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597433643816-2H7PRDNHNE2OFS05SMJO/SCW_RBS_WebKit.png The Classics - SCW Branding + Rebranding https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597004109934-PJW4F5212THMFBSVFPXI/SCW_Palette.png The Classics - SCW Branding + Rebranding - SCW branding + rebranding Cold, hard facts. Created, refined and reinvented branding, from look and feel to tone and manner for Second City Works and a few of its key sub-brands. Fun fact! I’ve been fortunate to work with some of the most amazingly talented art directors and designers around. I feel very, very, very lucky.