because this creative isn’t going to direct itself.
Everything I produce — digital experiences, D2C advertising, B2B marketing, internal comms messaging, live events content, learning programming — has a creative element that needs direction. And when called upon, I have indeed directed that creative.
This means influencing people’s behavior by making content that shares in a relatable human truth. Because if your audience can see a version of themselves - either their actual lived experience or the one they aspire to have - you can intrigue them, connect with them, and engage them in a meaningful way. In doing so, you can convince those consumers to make an impactful choice on behalf of your brand.
That’s what I’ve done my entire professional career: move audiences. Whether it’s as a writer-performer with The Second City, or as a digital-social marketer, I’ve given people the nudge they need to embrace a new perspective and take bold action.
Check out my resume below and let’s talk about how we can collaborate to create that kind of impact. When we talk, I’ll tell you the story of my name. (Full disclosure: the story isn’t as exciting as I think we’d all like it to be, but I promise it will add some surprise and delight to your 19th consecutive hour on Zoom.)
Last thing, I swear. I also do voiceover.
BUMPER CARROLL RESUME
BOUNTEOUS
Group Creative Director - June 2021 - Present
Key clients: Applebee’s, Chase, Constellation, Design Public Group, KIND, Fiserv (Carat, Money Network, EXCEED, Clover), Univest
Concept, content and copy for brand, campaign and experiences across Consumer, Dining, Health, and Financial clients. Copywriting competency lead; member of practice and company leadership teams.
FREELANCE
Creative Director, Strategist - September 2020 - May 2021
Key clients: DemoFlick, Bottle Rocket Media, Kuzma&/IfNotNow, HeCo, Peppercomm
Provided creative strategy and direction for agency partners on behalf of their brands.
SECOND CITY WORKS
VP, Content – January 2018 - August 2020
Key clients: Chevy, Potbelly, Great Wolf Lodge, McDonald’s, Ulta, Walgreens, Whirlpool
Developed live, video and digital content to create engagement, socialize organizational learning and effect cultural and behavioral change. SCW Leadership and New Biz teams.
BLAST RADIUS
Senior Creative Director – September 2011 – December 2017
Key clients: HP, Lenovo, Lavazza, CareFirst, ISACA, United MileagePlus, Motorola Solutions
Led digital, mobile and social media marketing creative as well as platform design for digital/social agency. Key creative and strategy resource for new business development.
FREELANCE
Creative Director, Strategist – January 2009 - August 2011
Key clients: Razorfish, CPB, FCB, Designkitchen, Second City Communications
Directed creative strategy and developed content and experiences for traditional and digital agencies, including new business pitches.
SECOND CITY COMMUNICATIONS
Group Creative Director – May 2002 - December 2008
Key clients: McDonald’s, MSN, ConAgra, Motorola, Pepsi, Abbott Labs, Nortel, MLB
Crafted multi-platform content and experiences, from internal comms to live events to learning, in order to drive employee and consumer engagement and catalyze workplace transformation.. Biz Dev team.
THE SECOND CITY TOURING COMPANY
Actor, Writer, Facilitator – January 2001 - May 2002
Key clients: The American People!
Wrote and performed archive and custom content; designed and facilitated improvisational learning sessions for touring arm of world-renowned comedy theater.
BOOM CHICAGO (AMSTERDAM, NL)
Actor, Writer, Facilitator – November 1999 - October 2000
Key clients: Europeans and Global Tourists!
Wrote and performed resident stage revues and customized entertainment; designed and facilitated improvisational learning sessions for American comedy theater.
SPARK CREATIVE COMEDY
Vice President, Actor, Writer, Facilitator – October 1998 - January 2001
Key clients: United Airlines, Boise-Cascade, Merck, Motorola, Inland Steel, USG
Concepted, produced, performed and facilitated customized live and video entertainment as well as tailored learning sessions for boutique corporate services company.
EDUCATION
• University of California at Berkeley, B.A. English Literature
• Second City, iO, Annoyance and American Conservatory Theaters